Google Ads is Google's Pay-Per-Click (PPC) Marketing program and is an excellent adjunct to an existing small business website's overall Internet marketing plan (for a quick review of paid search such as AdWords vs. organic or "non-paid" search, you may want to explore this blog post). It is critical to understand that when it comes to AdWords, proper keyword selection and patience is paramount.
The main goal of our AdWords service is to drive phone calls to your business. And while clicks are certainly important, our aim is to generate calls to your office so you can convert these leads into new clients.
This service starts with a fixed price three-month trial period, and continues on a month-to-month basis with a performance fee and - and not a flat monthly fee. The client pays for the Google Ads clicks, and the Google Ads spend is determined ahead of time with our Google Ads team and the client.
Many companies will charge a flat-monthly fee regardless of whether their work for you is successful or not. Our Google Ads philosophy is quite different. With our program, your monthly fee is based on our performance, so we only do well if you do well.
How do I get started?
Because an improperly planned Google Ads campaign can cost you thousands of dollars in wasted marketing dollars, our first step after consulting with our client is to provide a one-time demographic study so that we can gauge - with the client -- if a Google Ads campaign will potentially be worth the investment.
Contact us now to learn more about our unique approach to Google Ads, and how we can help you reclaim the paid-ads market in your area, and drive new clients to your business.
