How to Check to See Who Owns a Domain Name and When it Expires
This video will show you how to (1) check to see who owns a domain name and (2) to see when the domain name registration term expires. Note that the website we are using to find this information is “www.whois.sc” (not .com) — and of course you don’t put the quotes in when you type the name “www.whois.sc” into your browser.
Web Design Options for Dentists and Physicians
Having a website for your dental or medical office is a critical component for success in today’s internet driven market. Yet how you build your website is almost as important as what content you put on it for people to see. In this article I will go over the big picture of the choices that you have when building a website for your dental or medical practice.
Generally speaking, there are 3 ways that websites are built and maintained:
Bing Gets a Redesign and Looks a Lot Like….Google
Yesterday (5/312) Bing released its redesigned search engine interface, which IMHO looks strangely like Google’s existing interface. It looks like Bing is now going for the “clean and simple” look – which has been a recent trend in web development. There’s no word yet as to whether or not their search algorithm has changed significantly, but at this point the change seems to be cosmetic only.
We in the industry always use Google as the search engine benchmark, but it will be interesting to see if the Bing redesign results in more traffic for websites that are listed on Bing. Will people like the new BIng interface and click more? So one of things that you may consider doing (or having your web people do) is taking a look at your web analytics to see if your traffic from Bing increases in the next few months (presumably due to their interface change).
Google still remains the goliath in the search engine business so I wouldn’t recommend altering your current SEO strategy to please Bing (especially if it’s working for you), but it will be interesting to see if this change affects your traffic.
Facebook for Dentists and Doctors – What You Need to Know – Part II
In Part I of this article group I talked about the Facebook basics for dentists and doctors, and about personal Facebook pages. Here in Part II I will expand upon what was discussed in Part I and discuss fan pages for your office and why and how “Likes” can help you grow your practice.
Facebook for Dentists and Doctors – What You Need to Know – Part I
Having a great website is only one part of your dental or medical office’s online presence, and integrating social media with Facebook can be important for continued online success. In Part I of this article series about Facebook, I will go over the basic Facebook concepts.
Adobe Flash, the iPhone and the iPad – A Combination that Doesn’t Mix
For many years, Adobe Flash technology dominated much of the web. Flash intros were all the rage and every time you went to a website, you had to sit through a long animated movie to get to the main content. While the days of Flash intros have (thankfully) fallen aside, many dental and medical websites still use Adobe’s Flash technology for main website navigation. Continuing to use Flash for your website navigation — or for any critical content on your dental or medical website — here in 2012 - is probably costing you patients. And you can thank Apple (the iPad and the iPhone run Apple’s iOS) for this change!
Professionals — Be Careful Who You “Like” on Facebook
Facebook is a fantastic way tor generating interest in your practice and for reaching out to people who otherwise wouldn’t have know about you. Obviously the more people you have who “Like” your business page, the greater your chances will be that more people will interact with you and your business. But Facebook’s new “Sponsored Stories” advertisement option, in the words of Anne Kandra from PCWorld, “can make you an unpaid spokesperson for any product or service you ‘Like’ or just post about.”
April 2012 Cancer Journal Article Regarding Dental X-Rays – Website and Social Media Considerations
As many of you probably already know, a study was released on April 10th in the journal, Cancer, “Dental x-rays and risk of meningioma” (here’s a link to the article’s abstract and the full article). The study has has been all over the newspapers and the national news media, and patients will soon be asking you about this article — if they haven’t already.
A Quick Search Engine Optimization Primer for Dentists and Physicians
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process by which carefully selected keywords (search terms) are added to specific pages on a web page in order to improve that web page’s ranking in a search engine search.