Adobe Flash, the iPhone and the iPad – A Combination that Doesn’t Mix
For many years, Adobe Flash technology dominated much of the web. Flash intros were all the rage and every time you went to a website, you had to sit through a long animated movie to get to the main content. While the days of Flash intros have (thankfully) fallen aside, many dental and medical websites still use Adobe’s Flash technology for main website navigation. Continuing to use Flash for your website navigation — or for any critical content on your dental or medical website — here in 2012 - is probably costing you patients. And you can thank Apple (the iPad and the iPhone run Apple’s iOS) for this change!
Professionals — Be Careful Who You “Like” on Facebook
Facebook is a fantastic way tor generating interest in your practice and for reaching out to people who otherwise wouldn’t have know about you. Obviously the more people you have who “Like” your business page, the greater your chances will be that more people will interact with you and your business. But Facebook’s new “Sponsored Stories” advertisement option, in the words of Anne Kandra from PCWorld, “can make you an unpaid spokesperson for any product or service you ‘Like’ or just post about.”
April 2012 Cancer Journal Article Regarding Dental X-Rays – Website and Social Media Considerations
As many of you probably already know, a study was released on April 10th in the journal, Cancer, “Dental x-rays and risk of meningioma” (here’s a link to the article’s abstract and the full article). The study has has been all over the newspapers and the national news media, and patients will soon be asking you about this article — if they haven’t already.
A Quick Search Engine Optimization Primer for Dentists and Physicians
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process by which carefully selected keywords (search terms) are added to specific pages on a web page in order to improve that web page’s ranking in a search engine search.
Websites for Dentists – What is a Sitemap and Why Does a Dental Website or Medical Website Need One?
Whether you are a dentist, a physician, or a small business owner, one of the best ways to drive new visitors to your website is through search engine optimization, (SEO). Recall that SEO is the process by which pages on a website are modified with specific keywords (search terms) to “tell” a search engine such as Google what a web page is all about. A sitemap is a special file that you add to your website that can help a search engine to more quickly get a thorough inventory of the pages on your website.