The Web Design Workbook for Dentists is packed with time-saving and money-saving advice and is loaded with key information. Before you invest in a website, invest in this workbook! The list below highlights just some of the things you will learn:
- The top 5 reasons why you need a website for your dental office
- How to search for and register a domain name (at a low cost) for your practice
- Learn how many years you should pick when you register your domain name
- Why you need to have separate domain name registration and web hosting companies
- Learn the critical questions to ask when interviewing a web developer or SEO firm
- Learn the advantages of using WordPress as a web development platform
- How to plan an organized and logical navigation structure for your website
- How to avoid common design pitfalls (such as making your phone number not “clickable”)
- What you MUST know about iPhones and Blackberry’s before you build a website
- What you MUST know about Flash before you build a website
- What information should ALWAYS be on your website and…
- What items should NEVER be on your website
- How to make SEO work for your practice without even knowing it
- Find out the most important factors in getting your website to rank highly in Google search listings
- What is link building and why is it critical for SEO success
- How to plan keywords for SEO that will differentiate you from your competition
- How to save hundreds of dollars if not more on Google AdWords
- How to find out what Google thinks your website is about
- How to send a professional email newsletter to up to 2,000 people per month for free
- Why third-party content placement services can hurt your SEO rankings
- Get a list of suggested newsletter topics to get you started with email marketing
- How to deal with negative comments on Google Places
- Lean what to do if you need to change web developers and what files and information you will need
- What special considerations need to be made when making backups of a WordPress website