Google Analytics - the Fundamental Data Point Being that our Webinar, “Introduction to Google Analytics for the Dental Team” is coming up soon, I thought that now would be a good time to introduce everyone to the main reporting view…
How did that new patient end up in your chair?
One of the most difficult parts of Internet Marketing is trying to tie new patient acquisitions to the exact source of your marketing efforts. Compounding the problem is the fact that most of the intake forms that we use in our practices, whether online or on paper, don’t get into the specific details about where on the Internet a new patient specifically found you.
In an effort to help you figure our where your patients are coming from, I’ve created a single page “Patient Intake Addendum” that you can hand out to all of your new patients. Even if you are using an online patient registration portal, you can still hand your new patients this single page.
The idea behind it is simple — I’ve created a Word document that’s 100% editable. There is a placeholder for you to add your logo, and you can customize the list of sources that the patients can select. For example, if you don’t use Google AdWords, you can easily delete this choice from the list.
And remember, even a little bit of information is valuable — especially when the other choices are “Radio Ad and Newspaper Ad”.
You can download the file here:
If you have any questions please feel free to get in touch at firstname.lastname@example.org
Social Media without ROI is just Social! When running a social media marketing campaign -- or ANY marketing campaign, you MUST track your ROI. The files below will help you track your ROI. These files are (1) the instruction sheet,…
Google Analytics is a great service because it provides us with under the hood website data for free. Recently there has been a spike in what we call “Ghost Referrer Spam” and in this brief post I’m going to explain what…
What if I told you that www.someRandomDentist.com received 10,000 hits last month? How about if I said that this fictional site (I hope) received 10,000 visits last month? Ok, what if I told you that the practice brought in 20 new patients from the website? While the first two data points sound great, it’s the last one – the 20 new patients – the outcome – that makes a difference. In Part I of this series on Dental Website Analytics, I’m going to talk about the basics of web analytics, and what you need to know.