Congratulations to the Fertility Institute of Hawaii on the Launch of Their New WordPress Website!
The Fertility Institute of Hawaii (FIH) had a popular, easily-navigable website that was loaded with content. The problem, however, was that the site had been live for many years and it was finally time to update the website to embrace newer web technologies such as responsive design and SSL protection.
Working very closely with Dr. Frattarelli and Marketing Manager, Robyn W., we came up with a fresh, new design that maintained the soothing and professional feel of the existing site and also took advantage of modern design concepts and color blends. We used WordPress as the foundation for the website, as WordPress allows the team at FIH to easily edit their website without the need of our web team. And because we wanted to maintain the existing pages’ search engine rankings, we used 301 redirects for the content on the new site.
We also wanted to highlight key website features such as their high success rates information, and the new appointment form. We placed these and other items on the home page to make them prominent, yet positioned them in a way so as not to be overpowering and dwarf the other content on the page.
As FIH has a tremendous social media presence, we made sure that their social icons are easy to find in the header and in the footer. Another goal was to make the blog stand out and to have visitors especially take notice of the Baby of the Month blog section; we placed this information at the bottom of ever page on the site.
Lastly, we made it even easier to signup for FIH’s quarterly newsletter so visitors can now signup and have IVF and fertility information delivered right to their inboxes!
Thank you again to the team at FIH for all of your assistance in helping us to build this amazing new site! Congratulations once again from the team at Short Hills Design!