Website Baseline Evaluation
Before we start keyword research, we need to do a baseline evaluation of the website in order to make sure we are up to Google's webmaster standards.
Keyword Research and Selection
Configuring SEM Rush
SEM Rush is a paid tool that we use to help us with some of the heavy lifting that needs to be done for an SEO campaign. As we move through the campaign together, I’ll show you how I use SEMRush. In order for you to be successful you don’t need to use SEMRush or any other tool as you can do many of the tasks by hand – but the tools will save you hours and hours of time.
Setting up the Account
I setup a project for Dr. Payet in our agency account, and next we’re going to do a baseline evaluation of his website (www.smilesbypayet.com). The baseline evaluation will be a combination of the SEMRush site audit, and our manual audit.