Website Baseline Evaluation
Before we start keyword research, we need to do a baseline evaluation of the website in order to make sure we are up to Google's webmaster standards.
Keyword Research and Selection
Now that our audits are completed, the next step is to do keyword research in order to find quality keywords. Quality keywords are those that:
- Are relevant to the client’s goals (it doesn’t pay to optimize for a service the client doesn’t offer)
- Have significant search volume to generate traffic (if there’s one one search per month for a topic, it does’n pay to optimize for it).
- Have minimal or moderate competition (it might be cost-prohibitive to try to rank for keywords that have very high competition — and the ROI might not be on the positive side).