Google Analytics as we know it (UA or Google Analytics 3) will be shutting down on July 1, 2023 which means that after this date, any website that wants to continue to use Google Analytics needs to migrate to Google Analytics 4 (GA4) before that date. In fact, we strongly recommend that you migrate well before that date so you can check your current data against the new GA4 data to make sure that your new setup is reporting accurately.
If you are interested in reading about some of the details about migrating from UA to GA4 as well as some of the limitations that everyone is facing, please read our blog post, the Top 10 Things Small Businesses Need to Know about Migrating to Google Analytics 4.
There are generally three approaches to setting up the new Google analytics platform:
The sooner you migrate to GA4, the more time you will have to thoroughly compare your current UA data with the your new GA4 data. Although GA4 is an entirely new platform, Google has made it so that you can run your new GA4 installation alongside your existing GA3 setup - without affecting any of your data. Once the July 2023 shut off date passes, Google will stop recording new GA3 data so you will no longer be able to compare. In addition, Google has stated that they will be deleting GA3 data in early 2024, so you must update ASAP in order to maintain a consistent flow of your marketing data.
Our team that has been providing services for our clients for over 14 years. We train other agencies that want to learn how to successfully migrate their client sites to GA4. We've produced an entire Google Analytics 3/UA training course for small businesses, so we 're intimately familiar with the inner-workings of Google Analytics. We offer a complimentary consultation to answer any of your GA4 migration questions. Our CEO, Dr. David Wank is two-time WordCamp lecturer (WCNY 2017, WCNJ 2019).
-If you are not a current Short Hills Design client, there is an additional $50 fee for the time we will need to coordinate with you in order to get access to and proper permissions for your Google Analytics account.
-If you are an agency that would like to work with us for bulk migration of your own clients, please contact us for a bulk discount rate.