Medical SEO is the process of adding researched keywords (search terms) to your medical website's pages in order to improve your visibility in search engine listings.
As a physician, you compete for patients "on the ground" in the local community, and you compete in the same manner online. When potential new patients are looking for a doctor, they will put their question into a Google or Bing search, and will try to find a healthcare provider near them that meeds their needs.
Of course! Assume you are a dermatologist who wants to drive more new patients for botox treatment. The first thing we'd need to do is make sure your website has a dedicated page about botox (you can't rank for a subject if you don't have a page about it). We'd research the popular keywords in your local area, and adjust your web pages to make them more prominent for these specific search terms. Thus, in this manner, we will drive more botox-related traffic to your website and hopefully more new patient numbers.
Contact us or give us a call to schedule a complimentary phone call with Dr. Wank to see if SEO is right for your practice.