March 22, 2017 – Link Building for Dental and Medical Websites: Pearls and Pitfalls for 2017
3 Key Takeaways From This Link Building Q&A With Dr. David Wank and Justin Morgan:
- Every link that is driven to your website needs to make sense, and as such it needs to be clear why this other website would find a benefit in linking to your website. Websites link out for a variety of reasons, but ultimately outbound linking (from one site TO another site) is done in order to show supportive evidence from an authoritative source. This approach allows the blogger or journalist to make bold claims, and still maintain credibility by using the links as references. It’s therefore clear why you’re linking, which is part of The Invisalinks Method Justin discusses in the Q&A.
- Not all links carry the same weight with Google. Some links are simply a drop in the bucket (such as your Yelp profile), while an editorially-granted link from an article at Dentistry Today, for example, would be much more powerful Tools such as Moz Bar or Ahrefs can help you assess how powerful (authoritative) various websites are, through the concept of “Domain Authority.” These tools will allow you to also see how powerful your “Page Authority” is, so you can see how powerful a particular article or web page is (and thus how powerful the link is for your SEO).
- Not all links should go to your home page. Most editorially-granted backlinks will go to pages which are rich in supportive evidence. Home page links are very rare, because home page links tend to be referential (such as attribution for a quote). The whole point of having a blog is to support what others in your geographic location, or dental industry. When you create blog posts with these people in mind, you’ll earn more links. For example, if you write an article on popular dental website about new endo filling techniques, ideally you’d want to link to your “root canal” page and not your home page.
Check out The Dental Marketing Guy’s Link Building Guidebook here: