Archives

August 29, 2017
September 2017: The Americans with Disabilities Act - Regulations and Recommendations

Website Accessibility: Controversies and Remedies This month we focus on the controversies surrounding the Americans with Disabilities Act.  Specifically, we discuss website accessibility and the steps you can take to try to make your website as compliant as possible and to avoid "Drive-By" lawsuits. Below is the Accessibility Webinar registration link, and a list of relevant resources. I hope […]

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August 27, 2017
How Smiles Of Virginia Used A/B Testing to Increase Visits to their Specials Page

Any time we design a website, we are always looking for ways to improve the user experience as well as the benefit to the business. Smiles of Virginia Family Dentistry: Dr. Niels Osetervemb and Dr. Amber DeWeerd We recently launched Smiles of Virginia Family Dentistry's new website at: www.smilesofvirginia.com.  After the site was up and […]

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August 27, 2017
September 2017: the Americans with Disabilities Act and Your Healthcare Website

The Americans with Disabilities Act - Updates and Recommendations for your Dental or Medical Website Sep 13, 2017 8:30 PM EST Register for free: http://bit.ly/20170913 (Only the first 100 registrants will be able to attend) In this free 45-minute webinar, Dr. David Wank, COO of Short Hills Design, will discuss the current regulatory state of […]

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August 27, 2017
Can My Practice Be Sued for Not Being Compliant with Web Accessibility Standards?

Yes. Why Are Small Businesses Receiving Demand Letters About Web Accessibility? There has been a large uptick in the number of reports of demand letters being sent to dentists and other healthcare providers, demanding that the business pay attorney’s fees and make their website compliant – or face litigation. And because of the potentially high […]

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August 9, 2017
August 2017: SSL for Dental and Medical Websites

This month we focus on SSL (Secure Socket Layer) certificates - what they are, why you might need them, and how they impact on SEO rankings. Below is the SSL webinar announcement and a list of resources you might find helpful in learning more: Resources 1) Webinar Wednesday: 8/23/17 8:30pm EST: SSL for Dental and […]

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August 8, 2017
What Are the Different Types of SSL Certificates Available?

SSL certificates are the “digital ID cards” that websites use to prove that they are who they say they are; they are what let’s your web browser (Chrome, Safari, Firefox, etc.) know that the website you are visiting is your bank and not a website that looks just like your bank (and is thus a […]

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August 8, 2017
The Cost of SSL Certificates: Why Are Some SSL Certificates Very Expensive?

Free vs. Thousands of Dollars. What’s the Difference? This is a technical post that provides supporting information for our previous SSL post about the different types of SSL certificates. When you think about an SSL certificate, you consider the encryption and the level of verification/warranty. Let’s break these down: Encryption. The encryption for an SSL […]

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August 2, 2017
SSL and SEO: Will having an SSL certificate on my website improve my search engine rankings?

A: Probably – but not by much. First, if you like a refresher about SSL (from 10,000 feet) please read this post about the advantages and disadvantages of SSL first. Moving ahead, as with any SEO-related question, much of the answer depends upon what your competition is doing. An Interlude About Ranking Factors The reason […]

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August 2, 2017
What is SSL and Why Might I Need It for My Dental or Medical Website?

SSL is short for “Secure Socket Layer” and it describes a method that computers use to securely communicate with each other. For the purposes of this discussion we are going to limit ourselves to the web, where we deal with the common http:// and https:// prefixes before a web address (e.g. http:///shorthillsdesign.com vs https://www.shorthillsdesign.com ) […]

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