Dr. David Wank has developed a modern, streamlined approach to Dental SEO that can help you to achieve top search engine rankings for pages on your website. And these higher rankings translate into more visits to your website, and more new patients. Watch the SEO Introductory video below, or keep browsing to learn more about why Short Hills Design is your #1 choice for a dental SEO provider.
The goal of any SEO campaign is to accomplish a goal or set of goals set by the client. Whether that goal is to drive traffic to a website to generate new patient leads or to provide information to existing patients - or both - we believe that SEO is a process that should be individually tailored to the client's specific needs. At Short Hills Design we only use legal techniques (white hat) and we believe that:
We Diagnose BEFORE we Treat!"
Like you, we can’t provide a treatment plan without first understanding the nature of the problem – or if there even is a problem! We perform our unique “Traffic vs. Messaging Analysis” with all of our new clients prior to commencing any work. We don’t want you spending money on driving traffic with SEO if messaging is your problem, and we don’t want to adjust your messaging if your website simply needs more traffic. You would never treat a patient without an exam, x-rays, and a diagnosis — why should your marketing be any different?
Our SEO process is different from most other providers in that in our process, the client is highly involved in the keyword selection process. Only you as the dentist knows what search terms apply to your practice!
Schedule a complementary consultation with Dr. Wank.
Watch as Dr. Wank Teaches Dental SEO
Organic Ranking Factors for Healthcare Websites
https://youtu.be/dQmBRaQAy1E
Keyword Brainstorming: Starting a List
https://youtu.be/qnMyF9B1K1g
Grouping Keywords By User Intent
https://youtu.be/gs9srn7-tlo
There is debate in the industry about the need for Monthly SEO and we try to make it east to decide: In our SEO campaigns we focus on 15-25 top keywords (by volume and relevance) and implement these keywords. In cases where there is low competition, we are often able to rank very well for these keywords in our first round of implementation and only periodic checks are necessary. Thus, we don't need monthly SEO to tell you that you have stable rankings for the selected keywords (you rank in the top 3, for example).
However, if we are in a very competitive area and there is still room to improve, we will implement a very specific monthly SEO campaign in order to focus specifically on the most valuable keywords. In addition, if we have more than 25 keywords from our original process, we can also use a monthly SEO plan to implement these additional keywords. Ultimately we want to ranks as highly as possible for the keywords with the most volume, as these keywords drive the most traffic to your website and in turn generate new patient leads.
Schedule a complementary consultation with Dr. Wank.