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KinderSmile Website Redesign Drives Donations and Patient Growth

Published:  July 7, 2025

KinderSmile Foundation is a nonprofit that helps children and families in New Jersey get dental care. Their old website didn’t show how big their work was. It was hard to use, and important things like donating or volunteering were hard to find. KinderSmile needed a better website.

They turned to Short Hills Design for help.


The Challenge

The outdated website made it difficult for visitors to find services, locations, and appointment info. Calls to action like “Donate” and “Volunteer” were buried in menus. Updating content was slow and complicated for staff. As KinderSmile expanded, the site fell behind.

The Approach

We started with a plan. Our Strategy Sprint found the problems and made a new site plan focused on speed, ease, and good user experience.

Here’s what we improved:

  • A clean homepage that shows KinderSmile’s mission with clear buttons
  • Easy navigation for patients, donors, and volunteers
  • A mobile-friendly design for phones and tablets
  • Blocks of content that staff can update easily
  • A site built to show up better on Google

Every change helped KinderSmile reach more people and make managing the site easier.

The Results

The new website is more than just a fresh look—it works better. It’s easy to find and understand the communities KinderSmile helps and the services they offer. Donating is simple and clear. Volunteering as a dentist or provider is easy to figure out.

We added their mission video and real testimonials to build trust. The site uses a modern design with clean fonts and follows current web standards.

Overall, the website clearly shows KinderSmile’s mission and makes it easy for people to get involved.

Michal Herman, KinderSmile COO, shared,
“The website looks SO GOOD!!! So grateful to you and your team. Great job!”

Why This Works

The site is now a helpful tool, not just a brochure. Visitors can easily schedule appointments, donate, or learn about programs. The KinderSmile team can update content without tech problems.

The design fits KinderSmile’s mission: clear, easy to use, and ready to grow.


Ready for a Website That Works?

If you want a site that connects, converts, and is easy to manage, Short Hills Design can help. We build websites that deliver results on time and budget.

Contact us to get started.


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