TreatmentMail is our unique, email-based marketing approach designed to drive more new patients into your practice for specific services such as Invisalign, Clear Aligners, and Dental Implants.
See if this sounds familiar...you spend $2000/mo offering a $1,000 discount for Invisalign or dental implant treatment via Google and/or Facebook Ads, and to nobody's surpirse, you generate zero quality new patients. This approach is what I call the Sledgehammer Method, because you are asking people who have no familiarity with you to commit to spending a lot of money for a service.
Essentially, you are skipping the dating and going straight to the marriage proposal.
And as you may know from the real world, instant proposals rarely last as long-term relationships.
Created by Dr. David Wank, TreatmentMail is unique in that we aim to bring in patients through education, authority building and trust.
Too many practices start their first interaction wtih a potential new patient by making a discounted offer for services, without taking into consideration where that user is in the buying cycle. Offering a discount to someone who doesn't know exactly what they need and is not ready to make a purchase creates an offer mismatch which leads to very few conversions. If you went into a car dealership to buy an SUV for your family of 5 and the dealer offered you $2000 off the price of a new sports car, would you buy the sports car? Of course no.
See How TreatmentMail Drives New Patients More Affordably and Effectively than Paid Ads
TreatmentMail works wtih a very straightforward approach. We customize a lead magnet (eBook) for your practice (such as "Top 5 Facts About Invisalign" or "The 5 Biggest Myths about Dental Implants) and place an opt-in form on your website. Once the user opts-in, they receive an email thanking them for their intereset and giving them the download link.
The user then receives a series of targeted emails designed to educate them about the topic, establish you as an experienced authority, and build trust.
Here is a screenshot of the layout and style of an eBook for a fictional dental office:
The email series looks something like this:
| Email Number | Email Purpose |
|---|---|
| 1 | Welcome and download link |
| 2 | Educational information with a link to read the article on your website (e.g. "Invisliagn vs. Clear Aligners"). |
| 3 | Offer to answer any questions, and a special offer if applicable. |
| 4 | Second educational information topic with a link to read the article on your website (e.g. "Invisliagn vs. Clear Aligners"). |
| 5 | Authority - offer to answer questions, links to reviews on your website. |
| 6 | Wrapup with offer to answer any questions, special offer if applicable. |
There is a one-time initial setup fee to customize the eBook and the emails to your branding, and an affordable, low monthly fee for the service.
For questions and to learn more, please get in touch on our contact form or call us at (973) 506-2345.
