Archives

May 29, 2019
Dental SEO: How Keyword Selection Should be Done

Keyword Strategy for Dental SEO Should Not be a Mystery! Think about the INTENT of your visitor! When you are doing keyword research with your SEO company for your dental website, make sure that you take related keywords and break them down into groups.  For example, as you will see in the video example below […]

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May 28, 2019
Dental SEO - That Keyword Doesn’t Mean What You Think That Keyword Means

Why the Dental SEO Keywords you think might be great – aren’t really that great. I’ve said it for years but let’s do it one more time: the goal of any SEO campaign is to make the pages on your website appear higher in search results, thereby increasing the chance that people will click on […]

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May 27, 2019
Healthcare SEO - Ranking for Local Towns

One of the most challenging aspects of running the digital marketing end of a healthcare practice is the fact that you treat patients from outside you immediate area, yet Google doesn't seem to always "understand" that. The next town over is close to you, but far from search engines! The zip code for Short Hills, […]

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February 14, 2019
Webinar Wednesday - April 10, 2019 - Web Design and Redesign in 2019: Pearls and Pitfalls (1CE/$15)

In this 60-minute webinar, Dr. David Wank of Short Hills Design will review what you need to know about Web Design (and Redesign) in 2019. We'll go over what's changed, and more importantly, what hasn't.  Special thanks to our sponsor, Asteto Dental Labs (www.asteto.com). The fee for the webinar is $15 for 1 CE, and […]

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January 29, 2019
How to Check to See What your WordPress Site is Indexing for Search Engines

In order to check to see what assets your website is submitting to search engines, you need to look at your sitemap_index file.  For a quick review of why this matters, you can see this post. The steps below apply if you are using the Yoast SEO plugin for WordPress - but even if you […]

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January 29, 2019
Google Usability Issues with Attachment Pages Explained

A client of our recently received a notice from Google Search Console (GSC) about  "Search Console has identified that your site is affected by 2 new issues of type Mobile Usability" and asked us to take a look. It turns out the error was coming from an attachment page (the page for the image file), which […]

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January 12, 2019
Convert LD+JSON Schema to Javascript to use in Google Tag Manager

The Solution to the LD+JSON GTM "schema not showing" Problem For those of us who were used to pasting LD+JSON schema into a script tag in Google Tag Manager, we awoke one day to find out that this approach no longer worked.  Regardless of the reason why, you can still add your schema markup to […]

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January 3, 2019
Webinar Wednesday - Feb 2019 - Getting New Patients with Web Bots

In this free, 45-minute webinar, Dr. David Wank is going to introduce you to the concept of Web Bots and show you how they can help you generate new patient leads. He’s also going to discuss the benefit of using an automated bot instead of a live chat service, as the former requires minimal effort […]

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December 21, 2018
WordPress 5.0 is Here…

…And So is the New Gutenberg Editor WordPress 5.0 is probably the most significant major release of WP in many years because it includes a new editor, Gutenberg. In Gutenberg, the team at WP has made WP friendlier and easier to use. But Not Everyone is Ready to Switch Gutenberg is very new, and there […]

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