What is an SEO Sprint?
An SEO sprint is a small project where we rapidly accomplish a series of tasks goals that would otherwise take months under a traditional SEO contractual agreement.
How can you offer SEO for Dentists without a contract?
As we described above, Sprints focus on the 80/20 rule where we execute the only the services you need that will give you best bang for your buck.
How Many Sprints do you Recommend We Do?
We recommend that everyone starts with a Strategy Sprint in order to establish a baseline and to see the technical and content recommendations that will be instrumental in rapidly driving more organic traffic. From there we will work with you to determine what if any other sprints we recommend.
A standard approach is to sequentially execute a Strategy, Content and Link Building sprint in order to establish an SEO Strategy, a content plan, and acquire links. Once this initial round of work is completed then it's up to you, the client, to decide if you want to continue with more work, or if you've reached your goals. Much of decision has to do with how much potential content there is to write, and how many content pieces you want to produce at a given time.
You talk a lot about dental content and content recommendations. Who writes the content update and new content pages?
Many of our clients take our content briefs (seo-optimized, keyword driven outlines for website content ) and use them to produce their own content. However, Dr. Wank does offer professional dental content writing (he has a DMD from Harvard) and our clients can always purchase Dr. Wank's pre-written content at ContentDentist.com
What about Technical SEO? How do you rank a site if there's no big technical audit?
Great question. And once again the answer is the 80/20 rule. We tend to focus on the most important technical factors such as cleaning up 404s, evaluating 301 redirects, examining page speed and on-page ranking factors, as these are the items that have the most impact on rankings.
We don't want to waste time and money chasing the technical SEO minutia that is more appropriate for an enterprise website, as these types of fixes will not provide you anywhere close to the ROI that would come from spending that effort elsewhere. A much better use of your budget, for example, is to determine which pages on your website already rank between 3-20 for existing keywords, and analyze what can be done to give these pages a boost in the rankings, as it's often easier to rank existing pages than ones that Google has never seen before.
How much does an SEO Sprint cost?
The initial Dental SEO Sprint is our Strategy Sprint and for websites under 50 pages, the fee is a one-time investment of $2800.