Dental SEO Sprints

An effective, rapid and personalized approach to SEO with no long term contracts. You only pay for what you need, and that's it!

What is the Dental SEO Sprint Philosophy?

Modern SEO

SEO concepts and philosophies have changed tremendously since we started providing SEO services for our clients almost 14 years ago. Gone are the days of "keyword stuffing, " purchasing domains with your city or town in the title, and having a separate website for mobile. 

Modern SEO (per Google's webmaster guidelines) focus on your ability to provide a visitor with high-quality, informative, and authoritative content about the subject matter in question.   

A Focused, Affordable Approach

No more "Shotgun SEO"

Instead of spending our time and your resources doing keyword research and on-page optimizations for website pages that don't matter, our SEO Sprint approach allows us to laser focus on the pages that have the best chance of benefiting from keyword research and on-page SEO.  With the data in our SEO website technical and content audit, we evaluate every page on your website to determine its potential value. 
dental seo

Practical Application for Dental Websites

From a practical perspective, this change means that the focus of an SEO campaign should first be on evaluating the content that already works for your website in driving traffic and new patients. Taking this approach gives us quick wins to drive traffic (e.g fixing broken links and redirects, refreshing good content to make it great content).

Once your website is made technically sound and your top content is optimized, the next step is a competitor keyword gap analysis, where we explore what content your competitors are ranking for that you in turn, do not rank for. As we continue to iterate and produce content for your website, we support the existing content and new content with curated links.

Does the Click-Through-Rate (CTR) Data Agree with Our Approach?

Yes, it does. The Click-Through-Rate (CTR) difference between a keyword ranking a page in the 12th spot vs. the 8th spot is less than a tenth of a percent.  Contrast that with going from position 5 (CTR of 5.1%) to position 3 (CTR of 10.1%)   - a doubling of the CTR.   Or from position 4 (7.6% CTR)  to position 1 (39.6% CTR) - a 5X increase!
Yes, it does. The Click-Through-Rate (CTR) difference between a keyword ranking a page in the 12th spot vs. the 8th spot is less than a tenth of a percent.  Contrast that with going from position 5 (CTR of 5.1%) to position 3 (CTR of 10.1%)   - a doubling of the CTR.   Or from position 4 (7.6% CTR)  to position 1 (39.6% CTR) - a 5X increase!

Google ranking position change vs. Increase in CTR

Position Change CTR Increase
12th to 8th Less than tenth of a percent
5th to 3rd 200% increase (double)
4th to 1st 500% increase (5x)
Practically speaking, this data means that for a single keyword with an estimated monthly search volume of 1000 , that's the difference between 76 clicks (ranking fourth) vs. 396 clicks (ranking 1st).  This data assumes that every search results in at least one click, which isn't always the case.

The ROI-based logic of our approach

We've clearly established above that increasing the Google rankings of existing keywords on existing pages can result in a tremendous increase in CTR  and can bring the accompanying increase in website traffic.  We can also agree that increasing website traffic will lead to more new patients (unless there's something very wrong with your website or your FD's phone call protocols). 

So you can now see why it makes perfect sense that one of the first steps in our SEO process is to identify the existing pages on your website that already rank well for specific keywords.  Getting these pages higher in the rankings (with focused content and targeted links) requires much less work, has a faster turnaround, and has a much higher ROI than starting out with new pages (which we do later in the process). 

What are the Three Dental SEO Sprints?

Strategy Sprint

Overview and SEO Strategy
  • Analytics Audit
  • Search Console Audit
  • Baseline Data Review
  • Website Quality Audit: Technical
  • Website Quality Audit: Content
  • Keyword Gap Analysis
  • SEO Strategy

Content Sprint

Content Development
  • New Page Keyword Research
  • Development of Content Groups
  • Content Matrix
  • Content Briefs

Links Sprint

Secure supporting links
  • Website Backlink Profile Audit
  • Link Research and Prospecting
  • Target Page Selection
  • Link Acquisition
  • Link Tracking and Follow-Up

Which Sprint(s) are  Appropriate for Your Practice?

Get in touch 

Common Questions About our SEO Model

What is an SEO Sprint?
An SEO sprint is a small project where we rapidly accomplish a series of tasks goals that would otherwise take months under a traditional SEO contractual agreement.
How can you offer SEO for Dentists without a contract?
As we described above, Sprints focus on the 80/20 rule where we execute the only the services you need that will give you best bang for your buck. 
How Many Sprints do you Recommend We Do?
We recommend that everyone starts with a Strategy Sprint in order to establish a baseline and to see the technical and content recommendations that will be instrumental in rapidly driving more organic traffic. From there we will work with you to determine what if any other sprints we recommend.

A standard approach is to sequentially execute a Strategy, Content and Link Building sprint in order to establish an SEO Strategy, a content plan, and acquire links. Once this initial round of work is completed then it's up to you, the client, to decide if you want to continue with more work, or if you've reached your goals. Much of decision has to do with how much potential content there is to write, and how many content pieces you want to produce at a given time.
You talk a lot about dental content and content recommendations. Who writes the content update and new content pages?
Many of our clients take our content briefs (seo-optimized, keyword driven outlines for website content ) and use them to produce their own content. However, Dr. Wank does offer professional dental content writing (he has a DMD from Harvard) and our clients can always purchase Dr. Wank's pre-written content at ContentDentist.com
What about Technical SEO? How do you rank a site if there's no big technical audit?
Great question. And once again the answer is the 80/20 rule. We tend to focus on the most important technical factors such as cleaning up 404s, evaluating 301 redirects, examining page speed and on-page ranking factors, as these are the items that have the most impact on rankings.  

We don't want to waste time and money chasing the technical SEO minutia that is more appropriate for an enterprise website, as these types of fixes will not provide you anywhere close to the ROI that would come from spending that effort elsewhere. A much better use of your budget, for example, is to determine which pages on your website already rank between 3-20 for existing keywords, and analyze what can be done to give these pages a boost in the rankings, as it's often easier to rank existing pages than ones that Google has never seen before.
How much does an SEO Sprint cost?
The initial Dental SEO Sprint is our Strategy Sprint and for websites under 50 pages, the fee is a one-time investment of $2800. 
Get in touch 
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