Your dental website is only useful if people can find it!
Fellow dentist, Dr. David Wank, has developed a modern, streamlined approach to Dental SEO that can help you quickly achieve top search engine rankings for pages on your website – vs. the traditional SEO approach offered by other agencies. We call this methodology , “Dental SEO Sprints” and it’s an effective, rapid, and personalized approach to SEO for dentists and physicians with no long term contracts. You only pay for what you need, and that’s it!
Why Use Search Engine Optimization (SEO) for your Dental Website?
SEO is one of many marketing channels available to you and the primary goal of SEO is to drive traffic to your website. In its most basic form, we use SEO to help make pages on your website rank higher in Google search results. These higher rankings, in turn translate, into more visits to your website, and more new patients.
Note that not every practice needs dental SEO nor will every practice benefit from an SEO campaign. If you are unsure if an SEO campaign is right for your practice, get in touch with Dr. Wank for a complimentary consultation to discuss your specific situation.
Keep reading to learn more about why Short Hills Design is your #1 choice for a Dental SEO provider.
Our Dental SEO Philosophy
The goal of any SEO campaign is to accomplish a goal or set of goals set by the client. Whether that goal is to drive traffic to a website to generate new patient leads or to provide information to existing patients – or both – we believe that SEO is a process that should be individually tailored to the client’s specific needs. At Short Hills Design we only use legal techniques (white hat) and we believe that:
- No two clients have exactly the same SEO needs, and that web pages need to be optimized with the direct input of the client. The concept of adding a “dental dictionary” or “dental content library” is not only an old techinquie, but it may hurt your rankings as low quality content.
- Though we strive to achieve top ranking for our clients on all of their pages for all of their keywords, a #1 ranking on Google is not always realistically possible for every keyword. This situation is especially true for clients in areas with high-competition for keywords and with competitors who are also actively engaged in SEO. Be wary of companies that GUARANTEE a top Google ranking for a particular keyword.
- Our clients should not compete against each other and we thus do not take more than two clients per specialty (General Dentist, Oral Surgeon etc.) per zip code.
Modern SEO for Dental Practices
SEO concepts and philosophies have changed tremendously since we started providing SEO services for our clients almost 15 years ago. Gone are the days of “keyword stuffing, ” purchasing domains with your city or town in the title, and having a separate website for mobile.
Modern SEO (per Google’s webmaster guidelines) focus on your ability to provide a visitor with high-quality, informative, and authoritative content about the subject matter in question.
What are Dr. David Wank’s Dental SEO Sprints?
A sprint is a short, focused and intense race, and our SEO sprints are conceptually the same. Instead of spending a year of your time “adding some content” or “building some links” or other miscellaneous SEO-sounding services, our SEO sprints are designed to provide you with a planned and carefully executed plan of action.
With this approach, you are always in control of the process and the cost, and you will always know exactly what actions we are taking every step of the way. With our sprint approach you can say goodbye to the useless 10+ page marketing reports that tell you nothing actionable, stop wondering what your money is being spent on every month.
There are three Dental SEO Sprints.
In Dr. Wank’s methodology, we have three sprints which we’ll detail below. They are the:
Strategy Sprint
Content Sprint
Link Sprint
THE STRATEGY SPRINT
We Diagnose BEFORE we Treat!
Like you, we can’t provide a treatment plan without first understanding the nature of the problem – or if there even is a problem! Thus, our first step in our Dental SEO process is our Strategy Sprint, and we perform this unique analysis with all of our new clients prior to commencing any work.
No more “Shotgun SEO”
From a practical perspective, this change in approach means that the focus of an SEO campaign should first be on evaluating the content that already works for your website in driving traffic and new patients. Taking this approach gives us quick wins to drive traffic (e.g fixing broken links and redirects, refreshing good content to make it great content). This method differs from the other Dental SEO agencies out there in that our approach is targeted on what’s working and what can be improved. And unlike many other companies, we’re not dumping tons of unrelated content on your website with the hope that something will stick and that your phone might ring.
Instead of spending our time and your resources doing keyword research and on-page optimizations for website pages that generally don’t pull in new patients (such as your hygiene page or your office technology page) our SEO Sprint approach allows us to laser focus on the pages that have the best chance of benefiting from keyword research and on-page SEO.
We complete a Website Quality Audit (WQA) which combines a technical audit and content audit of your website. We evaluate every page on your website to determine its potential value and determine what if any actions should be taken for the particular page.
Once we’ve discovered any potential technical deficiencies on your website we make a plan to optimized your top existing content. We then perform the next step which is a competitor keyword gap analysis, where we explore what content your competitors are ranking for that you in turn, do not rank for.
Our SEO process is different from most other providers in that in our process, the client is highly involved in the keyword selection process. Only you as the dentist knows what search terms apply to your practice!
We combine all of this information into a Content Workbook, which is our treatment plan for the entire SEO campaign moving forward.
We then present you with a comprehensive SEO Strategy review- including the Content Workbook – where we lay out a specific treatment plan of what pages and content we should be focusing on to provide the most value for your practice.
THE CONTENT SPRINT
Now that we have a treatment plan in the form of our Content Workbook, the next step is to start updating existing pages that already rank, and building out new pages we need to compete. The Content Sprint is billed in groups of 4 units of content, and the beauty of this approach is that you can purchase as much or as little content as you’d like — at any time. Because we always have the Content Workbook as our treatment plan, we always know what’s next on the list. It’s like a patient that goes on vacation for three months and then returns for treatment — we look at what’s next on the treatment plan and get right back to work with the next procedure in line.
THE LINK SPRINT
Like it or not, link building is an important part of SEO. Depending upon the data we find during our Strategy Sprint, we may determine that it makes sense to build links to a particular page or pages. We offer links in batches of three and we only use reputable link and content providers. Not every site needs link building so not every site needs a link-building sprint.
Why Choose Short Hills Design? Why Work with Dr. Wank and his Team?
- We understand you. Dr. Wank is a practicing general dentist – no other dental SEO firm has a dentist at the helm, and nobody can understand you like a fellow dentist can.
- You can trust us. Dr. Wank is a member of the DentalTown Magazine Editorial Board and is a prominent public contributor on the marketing forum. He does so in order to help fellow dentists answer their marketing questions, and to provide transparency for Short Hills Design.
- Expertise. Dr. Wank lectures across the country about web development, SEO and conversion optimization, and is the author of of the book, “The Small Business Website Owner’s Manual“.
- Proven Results. We have a proven track record of helping dentists succeed. Join 300+ other dentists and doctors in Dr. Wank’s private small business Internet Marketing Facebook Group.
- Professional Writing Skills. Not only does Dr. Wank (BA in English Literature from Tufts) do the bulk of the content writing, but our ContentDentist.com website is unmatched in the quality, accuracy and affordability for adding dental content to your website.
Watch as Dr. Wank Teaches Dental SEO
Organic Ranking Factors for Healthcare Websites
Keyword Brainstorming: Starting a List
Grouping Keywords By User Intent
Schedule a complementary consultation with Dr. Wank.