With so many SEO companies in NJ and nationwide, why should you choose Short Hills Design for your seo service needs? Before we do that, let's take a big picture look at SEO.
At its simplest form, search engine optimization (SEO) is the process by which we take the keywords (search terms) that your visitors are using and match them up to pages on your website. It is one of the two major digital marketing approaches that come under the heading of "Internet Marketing" or "Online Marketing." The two major approaches usually includes organic SEO (which is based upon keywords and what we are discussing on this page) and Pay Per Click (or PPC or search engine marketing) where you pay for your ad to be shown next to search results.
SEO helps to grow your business by driving traffic to your website. Before you can get new customers for your company or business, you need to have people visit your website. And one of the ways to get people to visit your website is to drive traffic to the site.
There are a number of ways to implement a SEO campaign. We believe that using our seo services is the best way to grow your business because of our unique approach. Let's look at the general steps:
Almost all seo companies start with a technical website audit to make sure that your website is structurally ready for SEO. In the same way that you wouldn't paint the walls in your new house before you finished spackling, you need to make sure that your website is up to Google webmaster standards before you start with SEO. For example, the speed at which your website loads is a Google ranking factor, so implementing SEO before you fix your website loading speed can be a waste of time and money if you are trying to get improved search results. The goal of the technical audit is not to criticize your website design or have you rebuild your website -- it's to make sure that your seo strategy can be implemented without being limited by easily-fixable problems with your website. Remember, your user's website experience is very important in determining where your pages rank on the results pages, and it's not just your content or your on-page SEO efforts.
Once you've discovered (and hopefully fixed) your website's technical issues, you can move on to adding content - which is the cornerstone of any SEO plan. Remember, you don't want to add fresh paint to walls in your house that still have holes in them or nails sticking out. The bulk of your seo approach will be in adding relevant, informative content that's related to your business and the services you provide. The content audit helps us determine what pages are already working for your website, which can be improved by making small adjustments, what pages are important to your business but don't rank well, and what pages that your competitors have that you don't have and that we need to add to your site to be competitive.
Link building can be an important aspect of your SEO plan, but we like to work with content before we work with links, and we find that a Local SEO campaign is helpful for improving local search rankings and in adding enough links to your site such that formal link building may not be needed.
On-Site SEO describes ranking factors that are directly related to your website such as how the site is structured, how the content is organized, and what keywords you use in the content. Off-site SEO involves the ranking factors such as the age of your domain, location of your website hosting, and the links TO your website,
Yes. The technical aspects of your site are ranking factors (page speed, proper structure of the content, etc.) are important, and the usability of your website is also important. It's critical that your website looks good on mobile/smartphones and is easy to navigate.
While many New Jersey search engine optimization companies will "do SEO" without specifics, at Short Hills Design we take an approach to SEO that involves you - the customer - directly. We find that in order to get the best seo performance and drive your web pages to the top of Google listings, we need a personalized, structured approach.
Here are the steps that we take:
1. Website Quality Audit. This exhaustive report combines data from multiple sources to help us determine where your website is doing well, and where there's room for improvement. This WQA also includes our technical audit as mentioned above.
2. Keyword Analysis. We combine the above data with data from your competitors so we can see what content we need to improve or create.
3. Content Plan. We create a content plan -- which is a list of content pages (or posts, etc) that we need to create in order of importance.
With this data compiled, we are now able to determine with confidence what content needs to be created. And unlike other seo companies in NJ, you can have us write the content for you, outline the content for your, or write the content 100% on your own. In this manner you can control the cost of your SEO campaign and your marketing spend.
This is a great question and while there is overlap, the simple answer is no. SEO is the process described above, where we try to make the pages on your website match the search terms that people are using on Google. Local SEO is the process by which we optimize your Google Business Profile and generate/correct/update your directory listings and citations. These Local SEO efforts help with getting your nj business listed in the Google Maps pack (the map that you often see at the top of the page when you do a Google search).
Ultimately the goal for SEO is to drive new customers to your business and the first step in that process is getting traffic to your website. We use Google Analytics 4 to track our progress so that the data is unbiased. You will always own your Google Analytics account and we will configure it for you if it's not already set up properly.
Before you decide which company to use there are a few things you should do:
Reach out to us today to ask questions or to set up a complimentary consultation.
