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Should you Renew your Citation Aggregator Listings?

Published:  February 11, 2024
Should you Renew your Citation Aggregator Listings?

The short answer is yes. Since the potential downside of having incorrect information syndicated across the web, significantly outweighs the cost of renewing, we do recommend that you update/renew your listings yearly.

The Long Answer
Citation Aggregators are services that list your business' NAP information (name, address, phone number) and distribute this data to directories and sources on the Internet.

There are a few large aggregators and by making sure that your information is up to date with the aggregators, it helps ensure that your business data is consistent across the web. The reason we care about this is because Google does look for consistent NAP listings across the web - which can have an effect on local search rankings.

The risk of not renewing your listing is that If an aggregator does have incorrect information, it's important to fix it as soon as possible because you don't want the aggregator pushing out the wrong data to dozens or hundreds of other listings.

We focus on the following five aggregators for our clients:

  • Data Axle
  • Foursquare
  • Neustar Localeze
  • YP Network (which includes Yellow Pages, Superpage, and DexKnows)
  • GPS Network (TomTom, Waz, Her, Uber, Navmii)

The GPS Network is especially important, in our opinion, because people who use navigation to come to your office need to have the most up-to-date location information.

You can do these submissions manually or signup and setup an aggregator service on your own. Or, you can let the experts handle it and let us take care of the renewal for you. To learn more, please give us a call or get in touch.

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