In the traditional marketing model, we reach out to people in order to promote our practices and to drive new patients. A newer approach is a concept and set of techniques knows as “Inbound Marketing.” In a nutshell, inbound marketing is the process by which we use digital marketing to have potential new patients (leads) come to us.
There are many ways to drive traffic to your website, and some of the more common ones are listed below. In marketing terms, each of these sources of traffic is known as a channel or marketing channel.
Every office is different – and every demographic is different. Thus, it’s important to use all of the above channels in order to see what channel(s) have the best ROI. You might find that social media is valuable for a pediatric office, whereas blogging is more valuable for a general dentist’s office.
Once you’ve driven traffic to your website via the channels above, the next step is to engage the visitors: to learn about their needs and wants, and then market to them directly about these specific interests. This task is easier said than done, and we’ll discuss it in the next article in the series, Converting Traffic into New Patients: Lead Generation and Lead Nurturing.
[box style="1"]Register now for free to join Dr. Wank on Webinar Wednesday to learn about Inbound Marketing and how it can help your practice generate new patient leads.
When: November 15, 2017 at 8:30pm EST.
Can't make it to the live event? Register to watch the recording after.[/box]