Local SEO for Dentists - Ranking Factors

Published:  November 26, 2023
Local SEO for Dentists - Ranking Factors

A Review of Local Ranking Factors Video

Watch the video below as Dr. David Wank, Founder and CEO of Short Hills Design goes over the ranking factors for successful Local Dental SEO.


  • Local SEO and Google My Business 0:00
    • David Wank discusses local SEO and Google Maps optimization for dentists.
  • Local SEO ranking factors and visibility.1:33
    • Proximity is the #1 ranking factor in local SEO, with Google prioritizing businesses that are physically close to the searcher.
    • Proximity is the most important ranking factor in local search, with relevance and authority also playing a role.
  • Local SEO and Google My Business optimization.5:12
    • David Wank discusses the importance of relevance and proximity in Google My Business (GMB) rankings, highlighting how Google prioritizes local and practical relevance over other factors like authority and reviews.
    • Dr. Wank provides examples of how dentists can optimize their GMB listings by changing their primary and secondary categories to better align with local search queries and competitors' strategies.
  • Local SEO factors for dental practices.7:39
    • Dr. David Wank explains how local SEO helps with overall SEO by providing visibility, links, and on-page factors that Google considers for local rankings.
    • Google My Business profiles with links to a website account for 25% of how most people find a business online, making them a crucial aspect of local SEO.
    • David Wank suggests using YouTube videos to drive traffic to a dental practice's website by interviewing the dentist and chopping the video into smaller segments.
    • Dr. Wank emphasizes the importance of having a review widget on a dental practice's website to showcase positive reviews and improve credibility.
  • Local SEO and Google My Business optimization.11:52
    • David Wank emphasizes the importance of keeping business information accurate and consistent across directories to improve visibility and trust with Google.
    • Google prioritizes citations from reputable online directories to validate business information and increase trust, with accurate data resulting in up to 11% more visibility.
    • David Wank highlights the importance of Google My Business listings for local SEO and referral traffic.
    • He emphasizes the need to track new patient acquisition from website traffic sources to optimize marketing efforts.

Generally speaking the key local ranking factors are:

  • The Google My Business Profile
  • Reviews
  • On-Page details
  • Links
  • Behavioral
  • Citations
  • Personalization

Curious about Local SEO for your Practice?

Get in touch today and schedule a complimentary call.

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