BLOG

SHORT HILLS DESIGN BLOG

Dental SEO: How Keyword Selection Should be Done

Published:  May 29, 2019
Dental SEO: How Keyword Selection Should be Done

Keyword Strategy for Dental SEO Should Not be a Mystery!

Think about the INTENT of your visitor!

When you are doing keyword research with your SEO company for your dental website, make sure that you take related keywords and break them down into groups.  For example, as you will see in the video example below with actual data, people searching for "grinded down teeth" have a much different search intent compared to people who are searching for "how to fix grinded teeth."

YouTube video

Make your content match your visitor's intent

Thus, creating one "teeth grinding" page here would be a mistake -- it's a much better approach to create a general "grinded down teeth" page to discuss teeth grinding and to meet the needs of people looking to learn about the condition.  And to create a separate page about "fixing grinded teeth" (though I wouldn't call it that) - to meet the needs of the people who know they already have a problem, and want a solution.

The Website Owner's Manual

Download our free 100+ page "website owner's manual" and learn what you and your team need to know about your website before you invest your marketing dollars

Download today

CONTACT US

We're a Google Certified Partner

© Copyright 2008-2021 - Short Hills Design, LLC - All Rights Reserved
envelopephone-handsetmap-marker linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram