As a website forms the core foundation for all a dental office’s online marketing efforts, it is critical to have an esthetic, patient-friendly and “SEO-Ready” website that works to convert new patients. As outlined in Dr. Wank’s book, The Web Design Workbook for Dentists, the following are the four Phases of the “Dental Internet Marketing Workflow.”
- Phase I is publishing an information-rich, patient-friendly website that meets Google’s Webmaster Standards.
- Phase II is using search engine optimization (SEO), social media (Facebook, Twitter, etc.) PPC (AdWords), along with other techniques to drive visitors to your website.
- Phase III is analyzing website data to increase and improve your conversion rates for your specified goals (i.e. getting “x” new patients per month from the website).
- Phase IV is making sure that your website is maintained and backed-up at regular intervals.