Why we use WordPress for Dental Website Development There are dozens of approaches you can use to build a dental website for your practice. But when it comes to a combination of cost, flexibility and ease of use, WordPress is the hand-down winner. Add the fact that WordPress allows us to build almost anything our […]
As a website forms the core foundation for all a dental office’s online marketing efforts, it is critical to have an esthetic, patient-friendly and “SEO-Ready” website that works to convert new patients. As outlined in Dr. Wank’s book, "The Small Business Web Design Workbook", the following are the four phases of the “Small Business Internet […]
Goodbye, Google Plus. Hello Google My Business (GMB) Reviews In the past we would always put a social icon link to a company's Google + Profile along with the other social icons (FB, Twitter, etc.). Because Google Plus hasn't been used actively in a while, it's finally time to change the icon link on your […]
You Need More than Just the Website! Whenever you acquire a new practice, it's important to make sure you secure access to more than just the old practice's website. There are a number of items that you will need for the "digital" part of the transition. The following PDF is a free checklist you can […]
People Have to Trust your Website (this article is a reply I originally wrote to a post about website trust on dentaltown.com with a few additions) We eat in a particular restaurant because it appears clean (we can't see what really goes on in the kitchen), and we use a certain lawyer because a friend […]
Users Don't Always Behave How We Would Expect I have a number of clients using online forms for patient registration information (which is great!) and I am recommending to these clients that they add very clear instructions to these forms. May of the forms are multi-page forms, and it's unclear whether or not a […]
Congratulations on purchasing a practice! Now you have TWO websites to deal with! Generally speaking you now have two choices: Keep the old website, add your name, and rebrand it. Create a new website.
A Starter Website while you Wait – What to Include Like a full-mouth reconstruction, website development cannot be rushed. We are as eager as our clients to build and launch new websites, but the building process takes time. For clients who are building their first website, or want to immediately change their current web presence, […]
Backupbuddy is one of the BEST WordPress plugins I've ever worked with, and I cannot recommend it highly enough. (And full disclosure: we are affiliates Backupbuddy makes backing up and restoring/migrating your WordPress website a breeze, and with their fantastic customer support, it's a no-brainer for any WordPress website owner. My Issue: BackupBuddy Backups were […]
