My Website has Traffic – Now What Do I Do? Once you’ve driven traffic to your website, the next goal is to turn these visitors into potential patients (leads). But before we start marketing to our visitors, we need to make sure that we are sending the correct messages to the correct people. The keys […]
What is Inbound Marketing? In the traditional marketing model, we reach out to people in order to promote our practices and to drive new patients. A newer approach is a concept and set of techniques knows as “Inbound Marketing.” In a nutshell, inbound marketing is the process by which we use digital marketing to have […]
As a website forms the core foundation for all a dental office’s online marketing efforts, it is critical to have an esthetic, patient-friendly and “SEO-Ready” website that works to convert new patients. As outlined in Dr. Wank’s book, "The Small Business Web Design Workbook", the following are the four phases of the “Small Business Internet […]
Dr. Wank’s Internet Marketing Workflow Phase II of Dr. David Wank’s “Internet Marketing Workflow” centers around driving traffic to your website. The idea is that once you have adequate traffic, you can aim to convert that traffic into new patients. Page Speed is a Ranking Factor Of the 300+ ranking factors that Google considers when […]
Speedy Web Pages are Critical for Internet Success In our first article, we discussed how slow web pages can lower your search engine rankings, so now it’s time to look at what factors on and off your website can cause this problem. On-Site Factors and Off-Site Factors When we discuss on-site factors and off-site factors […]
Speeding is Encouraged! If you’ve read the other articles in this series, you already know that page speed improvements can lead to improvements in your new patient numbers. And if you haven’t looked at these posts, you can start here Why Page Speed Matters for your Healthcare Website. We’ve talked about why page speed matters, […]
Please register for Introduction to Inbound Marketing for Healthcare Websites on Nov 15, 2017 8:30 PM EDT at: http://bit.ly/wwed20171115 Description In this free 45-minute webinar, Dr. David Wank, COO of Short Hills Design, will show you how to implement some of what you learned in Octobers's Webinar Wednesday presentation, “Speeding is Encouraged: Website Speed for dental […]
Please register for Speeding is Encouraged: Website Speed for Dental and Medical Websites on Oct 11, 2017 8:30 PM EDT at: http://bit.ly/wwed20171011 Description In this free 45-minute webinar, Dr. David Wank, COO of Short Hills Design, will discuss the topic of website speed. As page speed becomes more of a factor in search engine rankings, […]
Goodbye, Google Plus. Hello Google My Business (GMB) Reviews In the past we would always put a social icon link to a company's Google + Profile along with the other social icons (FB, Twitter, etc.). Because Google Plus hasn't been used actively in a while, it's finally time to change the icon link on your […]
