People Have to Trust your Website (this article is a reply I originally wrote to a post about website trust on dentaltown.com with a few additions) We eat in a particular restaurant because it appears clean (we can't see what really goes on in the kitchen), and we use a certain lawyer because a friend […]
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Avoid Proprietary Platforms for your Website! In this 12-minute video Dr. Wank will review the pros and cons of a using proprietary vs. non-proprietary website platforms, and why WordPress is ultimately your best choice for a dental or medical website.
What is SEO? Search Engine Optimization (SEO) is the process of driving organic traffic (non-paid) to your website by a) finding the keywords with the highest search volumes that are related to what services you provide (i.e. extractions), and then b) strategically adding those keywords to the corresponding pages (i.e. the extractions page) in the […]
Yellow Pages United is NOT Yellow Pages or YP.com Our company address changed a few months ago, and in the interest of practicing what I preach, I updated Short Hills Design's NAP (name, address, phone #) listings across the Internet using Moz local (which I highly recommend -- and for which I receive no commission, […]
Users Don't Always Behave How We Would Expect I have a number of clients using online forms for patient registration information (which is great!) and I am recommending to these clients that they add very clear instructions to these forms. May of the forms are multi-page forms, and it's unclear whether or not a […]
In Episode #2, Dr. Wank reviews Phase II of the Web Development Workflow and broadly discussed the ways that dentists can drive visitors to their websites. He touches upon SEO, PPC, as well as social media.
