Monthly Steps to Keep Dental Wordpress Websites Safe With the release of two highly potent Wordpress malware attacks in the last few weeks, we wanted to share our current recommendations of what dentists should do (or have done) each month to make sure their WP websites stay as safe and secure as possible. Recommendations as […]
Bing/Yahoo is now the Default Search Engine for Mozilla Firefox In the scope of the browser wars, Mozilla Firefox was always in Google's corner, as the default search engine bundled with Firefox was Google. But thanks to a new deal with Mozilla and Microsoft, Bing/Yahoo is now the new default search engine for Firefox. Bing […]
If Content is Step One, then Formatting is Step Two In this 15-minute video Dr. David Wank will guide you through the transformation of a basic web page to a web page that's optimized for people to read, as well as for search engines to "read". No computer knowledge is required, and optimizing your page […]
Many small-business owners including dentists and physicians are under the false impression that everyone who visits their website sees the home page first. In fact, this is a potentially expensive misconception that could be costing you website traffic, and therefore new patients. Where Do Dental Website Visitors Come From? There are three ways that a […]
One of the biggest decisions you will have to make when developing your dental website is what platform you should use. This video below by Dr. Wank, will go over the basic things you need to consider when selecting a platform for your dental website.
Last week I gave a webinar, "A 45-Minute Introduction to Google Analytics for the Entire Dental Team". Toward the end of the presentation I touched upon the subject of conversion optimization. What most of our colleagues don't realize is that SEO doesn't stop when visitors arrive at your website. On the contrary, our focus should […]
What is "Dental SEO"? I've been asked this question more in the past month than I can remember in a long time, so I decided to do a short video explaining the big-picture only. For those of you who want to skip to the key concepts, they are: 1) Generally you can easily rank for […]
Use Data at the Granular Level You can never have enough data, and one of the best ways to use your Google Analytics data is examine WHERE people came from on their way to your site. And once you have determined where these visitors came from, it’s helpful to break that information down a step further […]
In Part III of our series about the connection between Dental SEO and Website speed, we discussed the effect that website images can have on your site's speed. In this video blog post, we are going to look at a live website and walk through a speed test together. I hope that by seeing a […]
