Archives

March 3, 2013
SEO for Dentists: The Long-Tail Keywords

Dental SEO and the Long-Tail Keyword I was recently involved in a debate on Dentaltown.com about SEO for dentists and the value of first-page rankings for particular keywords.  The take-home message I gave in this discussion was that while it’s great to be ranked in the top 5 on a Google search for a keyword […]

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February 23, 2013
Backup Plugin

Dear Short Hills Design client, As discussed, please click the image below to signup for the Wordpress website backup plugin. The company is iThemes and the product is BackupBuddy.

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February 22, 2013
Critical Factors in Selecting a Foundation for your Dental Website Part II: Proprietary CMSs

In Part I of this series I talked about the advantage of having a Content Management System (CMS) in order to facilitate updating and maintaining your practice’s website. I talked about the open-source system, WordPress, and I why I use the WordPress platform for practically every site I build. Here in Part II of this […]

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February 15, 2013
Is Your Dental Website Content SEO-Ready? Here’s a checklist anyone can use.

Dental Website SEO Content Checklist t’s no secret that the most important part of any dental or medial website is the content.  I’ll say that once more time because it bears repeating.  “The most important part of any dental or medial website is the content.“ With this knowledge in mind, it amazes me that the […]

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February 9, 2013
Critical Factors in Selecting a Foundation for your Dental Website Part I: Open-Source CMSs

The Technology Behind your Dental Website When we as users visit a website on the Internet, the technology that is used to power that website is generally invisible to us – as it should be.  So while users don’t need to know what type of technology, or “backend” is used to manage and maintain the […]

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February 5, 2013
How to Deal with Negative Reviews of your Office on the Internet

Negative Reviews for your Office?  It's Inevitable. Although we all try to grow and improve from negative feedback, nobody likes to hear it.  And we especially don’t like to hear negative feedback about our skills, our offices, and our staff – when the whole world can see.  So in this short article, I’m going to […]

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January 27, 2013
YouTube vs. Vimeo for Dental and Medical Video Hosting

Here in Part III of our overview of the use of videos for your dental website and medical website, I am going to discuss the topic of hosting your videos, and will compare and contrast YouTube and Vimeo, two of the major services that we use for hosting videos.  Don’t worry about the actual implementation […]

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January 19, 2013
Dental Website Videos and Medical Videos: What NOT to Do

Welcome back.  Here in Part II of the article series on the concepts you need to know about using videos to enhance your dental or medical website, we are going to discuss what to do with the videos once you have produced them, as well as what NOT to do.

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January 11, 2013
Introduction to Video Content on your Dental or Medical Website

In this three-part series I am going to go over the basic concepts you need to know about using videos to enhance your dental or medical website.  Videos can be an excellent adjunct to an already existing website, and can also be used to bring new life into an older site, as well. In this […]

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