Archives

May 4, 2012
Facebook for Dentists and Doctors – What You Need to Know – Part II

In Part I of this article group I talked about the Facebook basics for dentists and doctors, and about personal Facebook pages.  Here in Part II I will expand upon what was discussed in Part I and discuss fan pages for your office and why and how "Likes" can help you grow your practice.

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April 21, 2012
Facebook for Dentists and Doctors - What You Need to Know - Part I

Having a great website is only one part of your dental or medical office's online presence, and integrating social media with Facebook can be important for continued online success.  In Part I of this article series about Facebook, I will go over the basic Facebook concepts.

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April 15, 2012
Adobe Flash, the iPhone and the iPad - A Combination that Doesn't Mix

For many years, Adobe Flash technology dominated much of the web.  Flash intros were all the rage and every time you went to a website, you had to sit through a long animated movie to get to the main content.  While the days of Flash intros have (thankfully) fallen aside, many dental and medical websites […]

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April 15, 2012
Professionals -- Be Careful Who You "Like" on Facebook

Facebook is a fantastic way tor generating interest in your practice and for reaching out to people who otherwise wouldn't have know about you.   Obviously the more people you have who "Like" your business page, the greater your chances will be that more people will interact with you and your business.  But Facebook's new "Sponsored […]

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April 1, 2012
A Quick Search Engine Optimization Primer for Dentists and Physicians

What is Search Engine Optimization? Search Engine Optimization (SEO) is the process by which carefully selected keywords (search terms) are added to specific pages on a web page in order to improve that web page’s ranking in a search engine search.

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February 27, 2012
Websites for Dentists - What is a Sitemap and Why Does a Dental Website or Medical Website Need One?

Whether you are a dentist, a physician, or a small business owner, one of the best ways to drive new visitors to your website is through search engine optimization, (SEO). Recall that SEO is the process by which pages on a website are modified with specific keywords (search terms) to "tell" a search engine such […]

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February 15, 2012
Medical and Dental Web Design - What Pages Should a Healthcare Website Have?

One of the questions that dentists, physicians, and other healthcare provides often ask is, "What pages do I need to have on my website."  The question is a very important one so let's take a look at the answer.

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February 11, 2012
How to Register a Domain Name at GoDaddy.com

This video tutorial for The Web Design Workbook for Dentists will teach you how to register a domain name at GoDaddy.com. When watching the video remember the section in the book that discusses the importance of the name being registered to YOU, as well as the discussion about .com vs. net considerations.

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February 10, 2012
Google Search Algorithm "Freshness" Changes - Q1 2012

Google Freshness Update and Healthcare Websites - Q1 2012 As many of us know Google makes periodic changes to their search algorithm ostensibly to make search results better. Recently Google updated what they call the "Freshness Algorithm". Basically what this means is that Google is trying to make sure that search results for certain topics […]

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