You’ve probably heard the whispers getting louder and louder as the July 2023 Google Analytics end-of-life shutdown looms. And you read that correctly - as of July 2023, the Google Analytics service that we’ve grown to know and love over the last decade as the product of choice for measuring our website traffic (among other […]
Before we start with the actual content of this post, Google has once again done a product rename. What was formerly known as Google My Business is now Google Business Profile. How many Google Business Profiles should a dental practice have? 1. Google My Business from the perspective of locations In general every dental or […]
The One Big Difference for Veterinary Websites: Trust It goes without saying that trust is a key factor for getting new patients from medical, dental and other healthcare websites. But for veterinary websites, trust is first and foremost as no other healthcare providers serve a population that cannot speak for themselves AND have a different physiology! […]
When we build websites for our clients, we often use WordPress widgets (also known as plugins), so it pays to take a minute to explain what a widget is, and what it does. What is a Website Widget? A website widget is a small program that is added to a website in order to add […]
Google is requiring that all website owners who want to continue using Google Analytics MUST migrate to Google Analytics 4 or risk losing valuable website usage data. Before we start our list, we need to mention a few important points: 1. The Google Analytics we've been working with and talking about for all of these […]
When developing a new website for your dental practice or redesigning an existing one, there are important key concepts you need to be aware of before you build. The Big Picture 1. The Internet Marketing Workflow. Before you start doing anything with your website, you need to understand where your dental website fits in the […]
Your Google My Business listing works to help showcase your practice to potential new patients by providing people with key information such as your address, phone number, and hours of operation. We said for years that it's important to make sure that your profile is filled out as completely as possible and that advice still […]
Don't Forget Apple Maps! A lot of people who use Apple products use Google Maps instead of Apple Maps, including yours truly. But today, a client notified us that his business is labeled "permanently closed" on Apple Maps, even though his Google My Business Listing is in impeccable shape. Because the client was using an […]
