As of July 1, 2023, Google is shutting down Universal Analytics (Google Analytics 3) and replacing it with Google Analytics 4 (GA4). Not only is this a major shift in the way we will interpret analytics data moving forward (a new event model vs the current page view model), but it's one of the rare times that almost every website on the Internet will need to make a change. This is a seismic event so let me repeat that...
Don't forget to scroll to the bottom of the page to see an INCREDIBLE pre-holiday offer!
Now if you stop and think about this statement for a moment, you'll realize three big things:
1. there are tens of millions of websites that will need to migrate to Google Analytics 4
2. these tens of millions of websites that will NEED HELP migrating to Google Analytics 4.
3. this is a golden opportunity for people who know how to migrate from UA to GA4 to make a fortune, all while providing a service that everyone will need. And the best part is, you can blame Google!
According to renlon.com, 56% of all website use Google Analytics, which equals around 28.1 million websites. And that is a lot of potential customers.
With the July 1, 2023 shut-off deadline getting closer every day, the demand for people who can help migrate websites to GA4 will only increase. I can only imagine the wave of migration requests that freelancers and agencies will get next year from businesses that urgently need help. And as we all know, what's urgent and in demand can be more expensive.
Once July 1 hits, people who haven't migrated their websites to GA4 will find their universal analytics dashboard blank, with no new data coming in.
Remember, there are MILLIONS of companies that still haven't migrated to GA4, and they will need YOUR help with the installation and configuration. More clients = more projects = more hours billed = more revenue. Oh, and what's great is that Google is doing all of the marketing promotion for you!
1. Get in touch with your current clients and explain to them that Google is turning off GA3 and that you offer GA4 migration services. Be sure to underscore that it's GOOGLE who is forcing the change on everyone, and that you're here to help make sure that they don't miss out on data.
2. Get in touch with your former clients and tell them the same thing. It's a great way to reconnect with old clients and possibly renew the relationship and generate more new business.
3. Get in touch with the leads on your email marketing list. Be an advocate for them. Tell them that Google is getting rid of GA3 and that they need to talk to their web people to make sure that their websites are migrated to GA4. I can almost guarantee that people will reply that their current agency hasn't said a word to them about GA4 and that they will need your assistance. Or even better, how many of the people on your list are in-between agencies or don't have someone helping them with website maintenance? Remember, migrating isn't optional and they will need someone to help them. Why not you?
There will be countless last-minute panic GA4 migration requests in the spring and summer of 2023. Thus, you can stress to people that as the migration deadline gets closer that it will be more and more difficult to find someone who can migrate them in. Explain that as July approaches freelancers and agencies with GA4 skills will be overwhelmed with the demand and that business who don't migrate may need to wait until after the deadline to find someone who can help them (e.g. they lose data).
At first glance, the migration is not an easy task as GA4 is completely different than Universal Analytics and has its own way of doing things and its own nuances. For example, gone are UA- IDs and in are Data Streams.
So if you are the type of person who would like to scale your business by offering Google Analytics 4 migrations, you have a golden opportunity right now to get in at the ground level.
This is where I can help you with my Google Analytics 4 Migration Process training course that will teach you step-by-step what you need to know to migrate Universal Analytics accounts to GA4. You can check it out here. And take 50% off the price with code: TAKE50.