More Traffic = More New Patients -- We Hope In the first three parts of this series we talked about why you need to blog for your dental website, the purposes of blogging for your dental website, and why fresh content makes a difference. Here in Part IV of this series of articles, I am […]
Here in Part III of my four-part series on blogging for your dental website, I am going to discuss the importance of fresh content. Google’s Algorithm Favors Fresh Content Nobody know the exact details of Google’s search ranking algorithm, but it is well established that content that is more recent (“fresh”) may have a greater […]
The Magic of Using Long-Tail Keywords in your Blog Posts In Part I of this series I talked about the big picture of blogging for your dental or medial office's website, and the reasons why blogging is important for success in driving new patients. The first critical benefit I mentioned was the ability to take advantage […]
How (and why) Blogging Can Bring in New Patients One of the recurring themes on this blog is, well, the importance of blogging! In this four-part series, I’m going to review the basics of how (and why) to blog for your dental or medical practice. In this post, we’re going to take a quick look […]
Congratulations Dr. Morgan on your New Logo Design! We at Short Hills Design would like to extend our congratulations to Dr. Andrew Morgan and his team on the production and launch of their new logo. A special thanks goes out to Dr. Morgan's wife and office manager, Stephanie for talking charge of the logo development […]
Your Home Page isn't Always the Best Home for Your Visitors It's a common misconception that the goal of your traffic-driving efforts should be to get visitors to your home page. And while getting people to your home page isn't a bad idea per se, getting them to targeted pages is even better. Let's explore […]
We would like to take this opportunity to congratulate Charles Payet, DDS on the launch of his redesigned website, www.smilesbypayet.com. Dr. Payet came to us with a highly-functional Wordpress-based website, and was looking to modernize the look and feel and improve visitor usability, yet retain the personal touch that made the website so successful in […]
Say “NO” to SEO Until your Website is SEO-Ready! Before you embark on an SEO campaign (the process of adding researched, targeted keywords to the pages on your dental website), it’s crucial to make sure that your website is “SEO-Ready”. What does :SEO-Ready” Mean for a Dental Website? I equate “SEO-Ready” for a dental website […]
It goes without saying that trust is a key – if not the key – to a successful patient-doctor relationship. The problem that we as dentists face today is that unlike 10 years ago, trust does not begin at the door to your waiting room – it begins with the first visit to your website. […]
