The question I get asked the most (other than "Is this going to hurt?") is "What WordPress plugins should I use?" Naturally the choice of WP plugins is a personal thing, but I'll state here that the fewer plugins you use, the better. Now that doesn't mean that there aren't some "can't live without" plugins, […]
Getting patients into the office from your website usually happens in two steps – first they find your website, and then from your website they contact the office. From the technical end of things, these two distinct phases are search engine optimization (SEO) and conversion or website optimization. What type of problem do you have?
Since the beginning of June I've practically lost track of all of the dental websites I've looked at, but one major problem that I see over and over again is the navigation. So here are a few of my favorite tips (read: requirements) for making a great navigation for your website. Navigation Best Practices 1) Use standard […]
Probably not. Preface 1. First let me preface by saying what I and many others have said here for years - and that s that at its core, Google is a search engine company and their goal (other than to make piles of cash) is to provide the best search results they can. Because once […]
As website technology improves and improves, we as dentists are no longer limited to being entirely dependent upon a website developer or IT person to make updates to our websites. There are many advantages to using a content management system (CMS) for your dental website, and this article will review a few of these factors. […]
Situation As you may or may not have heard, there has been a recent rash of attacks agains Wordpress websites that have now increased. The key thing to note is that this security threat mostly targets Wordpress websites where the administrator login username is "admin". The sites that are the most vulnerable appear to be […]
First a little background: 1. We all know that one of the most important factors in determining a web page's ranking (remember we rank pages, not sites) is the number of and quality of links TO that page. So if you have a page about dental implants, and the "ABC Implant Company" links to your implant page, […]
Google is always looking for way to enhance search results for users – and for this reason Google is now promoting is “authorship tag”. In plain English, this meta tag is used to verify the author of an article or other piece of web content, and thereby supposedly improve the search engine ranking for that […]
When making sure your website is optimized for search engines, there are many critical on-site tasks that must be performed. But one of the most often overlooked items to add to the list of website optimization is the use of Google's free Webmaster Tools service. What is Google Webmaster Tools? Google Webmaster Tools (GWT) is […]
