SEO Ranking Factors and Conceptual Importance of these Factors I pulled this slide out of my link building webinar because I thought (hopefully) that it does a good job explaining a bit about ranking factors. The key is that while there are a ton of ranking factors (~300+, in fact) and we do know generally […]
In Episode #3, Dr. Wank reviews Phase III of the Web Development Workflow and discusses why you need to understand big-picture website analytics using examples from clinical dentistry. He explains conversion optimization and reviews how the process can be useful in driving new patients from your website (running time: ~17 min).
Lead Generation for Dentists: Effective, Inexpensive, and Works for you in the Background Of the many marketing approaches that are available for dentists to drive new patients to their practices, one of the overlooked techniques is lead generation. Every marketing approach we use is geared, of course, to generate new patients. Whether it's done with […]
You can't (shouldn't) use free webmail addresses for your email marketing. As more and more of us are doing online marketing (such as using services like MailChimp or Constant Contact), it's important to consider getting an email that's @yourdomain.com using Google Apps or Office 365. Big providers think bulk emails from free webmail accounts are […]
Congratulations to Dr. Sage Pollack and the team at Sloan's Lake Dental in Denver, CO on the launch of their new WordPress-based website! Dr. Pollack started with a non-WordPress site that had an older design and was not easy to edit. With the help of Dr. Pollack and her team, we are proud to have […]
Congratulations to Drs. Frattarelli and the team at ARMGHI on the launch of their New WordPress-Based Website. After extensive planning, building and testing, we are proud to announce Advanced Reproduction and Gynecology of Hawaii's new website at: http://www.armghawaii.com. The original HTML/CSS-based website held up well for many years, and it was time to update the site […]
Getting Started with Google Analytics While you don't need a Google Analytics (GA) account to attend our "Introduction to GA for the Dental Team" webinar, you might find it helpful as you will want to dig into your own data after the presentation. Accordingly, this post will show you how to setup a GA account […]
Google Analytics - the Fundamental Data Point We're almost out of the Beta discount group with our "Google Analytics Essentials for Healthcare Websites" course, so I thought that now would be a good time to give you a quick taste of what you can do with Google Analytics. The goal of this post is to […]
Targeted Landing Pages are a Critical Factor in the Patient Acquisition Process. Summary: When you drive traffic to your website from a specific ad or source, make sure you are directing this traffic to the specific topic on your website. These topics-specific pages are also know as "landing pages" or "targeted landing pages." Recall that a […]
