Always Follow Website Standards *(this post is based on a true story/some details have been changed for privacy and clarity)In working with a client of mine on selecting a new theme for her Wordpress-based dental website, the client suggested that I look at one of her friend’s dental websites. She suggested to me that the […]
Get your Dental Facebook Management Here! We've all been to the conferences and shows where there are oodles of companies selling "dental Facebook Management services". The vendor lures you in with the dream of you saving time and money, and offers you such amenities as "regular postings and interesting content", so you don't have to […]
I was involved in a discussion on LinkedIn where the owner of a dental "review" company said implied that dentists could respond to negative reviews in order to try to "balance" the situation. I could not disagree more strongly with that approach, so I thought I'd revisit my advice on "How to Handle a Negative […]
Google's Hummingbird Update It’s been a long time since I’ve said this, but “a lot is probably going to change with the next Google update”. Dubbed “hummingbird”, Google’s next search engine algorithm update promises to be on of the most consequential in years. Nobody knows the exact details of what will transpire with this update, […]
How to Maximize the Reach of your Dental Website's Blog 1) If you don't have a blog for your dental website, then you need one. It's relatively straight forward to get one going, but it has to be done correctly. With most existing websites you can simply add a blog, but often its better to start fresh […]
One of the most important aspects of your dental website is the way it makes people feel. And when people feel good about your website, and feel as though you are trustworthy, the higher the chance they will engage on your website. But when the colors make people nervous, scared or confused, you risk chasing […]
We at Short Hills Design would like to congratulate Dr. Jill Levine, DDS MSc on the launch of her new website. It has been a pleasure working with her and her husband, David Stastny on making the transformation happen. You can visit Dr. Levine's new website at: www.levineperio.com
Best Practices to Avoid an Image Lawsuit There are thousands upon thousands of images available on the Internet that you can use on your dental or medical website in your pages and in your posts. However, you must make sure that the images that you select, are legal for you to use. Now I'm not […]
What if I told you that www.someRandomDentist.com received 10,000 hits last month? How about if I said that this fictional site (I hope) received 10,000 visits last month? Ok, what if I told you that the practice brought in 20 new patients from the website? While the first two data points sound great, it’s the […]
