There's no doubt that the next wave of user interaction on the Internet is via video content. And while not all aspects of a dental or medical website should have videos, there are some excellent uses for video content on your website. Personally, I believe that videos should be used strategically and judiciously; if potential […]
With 2013 just beginning, it's a great time to think about your practice's website and to see what can be done to improve your ROi and your new-patient building goals. In the list below I detail 5 key things that you should examine and implement if needed for your website. And don't worry, I […]
The topic of blogging for dental and medical websites is a large one, and it surely cannot be covered in a single blog posts (it’s actually an entire lecture). But there are certain key concepts that are important to highlight and should be considered by all website owners.
What is Responsive Web Design? The term Responsive Design or Responsive Web Design reflects the concept that a website’s appearance will fit to the device being used. Hence, the term “responsive”. Practically speaking this idea means that a ‘responsive” website will look appropriately on specific devices. For example, with a non-responsive design, a website would look the same on […]
In the past, it was important to target misspellings of words because search engines such as Google and Bing! did not always auto correct. So if someone was looking for "implant dentest" instead of "implant dentist",a web page with the misspelling may appear high up in search engine listings.
You Can't Buy Love and You Can't Buy Google A friend of mine runs a small organization and she asked me, “How much does it cost for us to improve our Google Rankings?” I looked at her and with a smile I said, “Nothing. You can do it yourself for free.” There are two important […]
As a practicing general dentist AND a web developer, I understand that there is minutia in both of these fields that the average patient or client doesn’t need to know – nor cares to know. I love the chemistry of fiber posts and talking about how their flexural strength is similar to dentin – but […]
One can’t argue that mobile is becoming more and more of a market that we as dentists need to think about. Personally I am of the belief that having a mobile presence is important, but that much more of your effort should be spend working on developing and maintaining your primary website. In the next […]
I just finished evaluating a dental website and once again I saw that the dentist had the same stock content that came with the website. Although we've all said it here many, many times in the past, the EASIEST and BEST thing you can do for your website -- and for FREE -- is to […]
