It's here! Google released its Helpful Content Update on Monday and as with most updates, it will take a few weeks to fully roll out. Was your site impacted? To see if you were affected by the update you can start to look at your Google Analytics data under organic traffic. If you see any […]
Universal Analytics is going away. Very soon. And it opens up a rare opportunity for freelancers and agencies. Don't forget to scroll to the bottom to see an incredible pre-holiday offer! As of July 1, 2023, Google is shutting down Universal Analytics (Google Analytics 3) and replacing it with Google Analytics 4 (GA4). Not only […]
One of the most important things you can do with analytics is to track your funnels. Whether you have a 5-step funnel or a simple, two-step funnel, it's important to be able to track your funnel's conversion rate. In a previous post we talk about how to setup a funnel report in Google Analytics 4, […]
"Should I use a Dimension or a Metric?" Solve the Mystery Now For many of us, one of the most confusing things about Google Analytics - UA or GA4 - is how to think about Dimensions and Metrics. It sometimes makes sense because you can figure it out by trial and error when you are […]
A Google Business Profile is Critical for Online Visibility in 2022 Whether you have an existing business or a new business, one of the first steps you should take to help get your business recognized is setting up a Google Business Profile (formerly Google My Business). In the video below, David will go over how […]
