Google Analytics 4 Resources

The 4 Key GA4 Data Points You Must Know

By Dr. David A. Wank
November 25, 2023

How to Track GMB Actions in GA4

By Dr. David A. Wank
November 23, 2023

Shopify to GA4 Migrations

By Dr. David A. Wank
March 13, 2023

Google Ads and Google Analytics 4

By Dr. David A. Wank
December 21, 2022

Google Analytics 4 for WordPress

By Dr. David A. Wank
November 26, 2022

Google Analytics 4 Questions and Answers

By Dr. David A. Wank
November 26, 2022
April 10, 2024
How to Find Organic Traffic Data in Google Analytics 4

3. Click Acquisition -> Traffic acquisition. 4. View your organic traffic at the bottom in the table. 5. Adjust the dates as needed at the top right.

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November 25, 2023
The 4 Key GA4 Data Points You Must Know

Where to start with Google Analytics 4 data? Google Analytics 4 has hundreds of dozens of available metrics and measurements, and you can spent an eternity looking at this data trying to find useful information. As in many instances, however, in this case, less is more. Watch the video below as Dr. David Wank goes […]

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November 23, 2023
How to Track GMB Actions in GA4

Google My Business (or Google Business Profile) can be one of the key sources of local traffic to your website. But because Google Business Profile is arguably a subset of Google organic traffic, we need to characterize it as such when we track . You must be using UTM tags/tracking. If you aren't using UTM […]

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March 13, 2023
Shopify to GA4 Migrations

With Shopify's release of their GA4 integration, we are happy to announce that we are able to provide Shopify to Google Analytics 4 Migration services for your Shopify store. Adding GA4 to Shopify requires two general steps: Create the Google Analytics 4 property Add the GA4 measurement ID to Shopify. The most important part of […]

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February 3, 2023
Here’s why you DON’T want Google doing your GA4 Migration Automatically

Google has long stated that they will be shutting off Google Analytics on July 1st, and this policy hasn’t changed.  To get more people to migrate to GA4, Google has stated that they will automatically migrate websites from UA to GA4, and admits at the same time that these migrations may miss critical aspects of […]

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December 21, 2022
Google Ads and Google Analytics 4

Whether you are running ads for yourself or for your clients, you will NEED to migrate to Google Analytics 4 before the July 1, 2023 deadline. Google Ads and Google Analytics Google Ads works hand in hand with Google Analytics, and while you can use other analytics packages to track your Google Ads campaigns, it […]

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December 6, 2022
How to Add Google Analytics 4 Migrations Services to Your Business

Universal Analytics is going away. Very soon. And it opens up a rare opportunity for freelancers and agencies. Don't forget to scroll to the bottom to see an incredible pre-holiday offer! As of July 1, 2023, Google is shutting down Universal Analytics (Google Analytics 3) and replacing it with Google Analytics 4 (GA4). Not only […]

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November 26, 2022
Google Analytics 4 for WordPress
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November 26, 2022
Google Analytics 4 Questions and Answers
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