Facebook for Dentists and Doctors – What You Need to Know – Part II
In Part I of this article group I talked about the Facebook basics for dentists and doctors, and about personal Facebook pages. Here in Part II I will expand upon what was discussed in Part I and discuss fan pages for your office and why and how “Likes” can help you grow your practice.
Facebook for Dentists and Doctors – What You Need to Know – Part I
Having a great website is only one part of your dental or medical office’s online presence, and integrating social media with Facebook can be important for continued online success. In Part I of this article series about Facebook, I will go over the basic Facebook concepts.
Professionals — Be Careful Who You “Like” on Facebook
Facebook is a fantastic way tor generating interest in your practice and for reaching out to people who otherwise wouldn’t have know about you. Obviously the more people you have who “Like” your business page, the greater your chances will be that more people will interact with you and your business. But Facebook’s new “Sponsored Stories” advertisement option, in the words of Anne Kandra from PCWorld, “can make you an unpaid spokesperson for any product or service you ‘Like’ or just post about.”
Should Healthcare Providers Friend Patients on Facebook?
I’m often asked whether or not a dentist or physician should “friend” their patients on Facebook, and each time I’m asked I answer, “No”.